Porter Novelli Greenfluencer Conversation Tracker
This site has been created by communications agency Porter Novelli to track the conversations of those bloggers most active in the UK on environmental subjects.
On the landing page, you can browse through what the 20 most influential green bloggers in the UK are discussing today. Clicking on the 'Green Headline' tab takes you to a page that pulls in feeds from a range of sources to see how people are reacting to the latest environmental news. The 'Trends' tab shows how the term 'Greenfluencer' is being discussed. Greenfluencer is the name coined by Porter Novelli following some recent research across Europe and the US that identified a group of influential consumers who lead by example and whose advice is sought by the rest of us on how to be more environmentally friendly.
If you would like to know more about this web site or the Porter Novelli Greenfluencer research, please contact neil.bayley@porternovelli.co.uk or kerry.gaffney@porternovelli.co.uk.
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