This is an event that I am producing. We have had 2 previous events at UCLA and Stanford that sold out and the feedback from attendees was phenomenal. We educate, inform and empower the attendees by having tier 1 presenters that share actual case studies, best practices and lessons learned.

This event is different from any “social media event” that you might have attended previously. This is why I created www.gravitysummit.com It is designed to address what I felt were the short comings of most social media conferences.

It is held at the faculty club of universities because our focus is education and bridging the gap for business professionals. We focus on helping you learn and not feel overwhelmed and you will walk away with ideas to implement immediately after the event. the pricing link is for early bird pricing. I encourage you to share with your peers or people that you feel would benefit from this very special event.

Tickets For Gravity Summit at UC Irvine

AGENDA

SOCIAL MEDIA MARKETING FOR BUSINESS AT
University of California, Irvine Faculty Club
Monday, June 22, 2009

Special Thanks to our TITLE Sponsors: TurboTax and Quicken
Special Thanks to our Key Sponsors: Cisco Systems; Visible Technologies and TweetPhoto

8:30 AM — Registration - Prepare for the day (please be on time)
Join us for a scrumptious breakfast and lots of networking.

9:00 AM — Welcome and Introduction
Co—Hosts: Beverly Macy, Rodney Rumford
Setting the stage for a full day, we’ll introduce the core concepts of social media and review the speaker agenda.

9:15 AM — Social Media Marketing Overview
Beverly Macy
Beverly teaches Social Media Marketing at UCLA and works with clients at all levels to understand how social media tools fit into the traditional Integrated Marketing plan. She will discuss the social media marketing landscape, giving best practice examples of how major brands are using Social Media as a fast, efficient, and relatively low-cost way to get their message directly to an audience. Learn how companies from all industries are changing the ways in which they engage with their customers and associates.

9:45 AM — AM KEYNOTE: Marketing Your Way Out of the Recession: How Marketers Are Reconnecting With Their Customers Using Social Media
John Gerzema, Chief Insights Officer and Brand Economist for Young & Rubicam and the author of the bestselling book, “The Brand Bubble”
John will set the tone for the day and share how marketers are reconnecting with their customers using social media. Hear firsthand about the four cultural values shifts shaping new consumer strategies and brand behavior. To each behavior, John will demonstrate how marketers are reconnecting with their customers using social media, search, inventive pricing, distribution and ideas beyond traditional communications. Learn how John has guided brand strategies to global business and creative acclaim. Learn more about his thoughts and the book here.

10:30 AM — Networking Break

10:45 AM — Using Twitter and PhotoSharing to Drive Business Results
Rodney Rumford: Founder of Gravity Summit
Rodney is a major force in the social media world today, and is frequently quoted in the media and published on the subject. He will discuss Twitter as a Business Tool; how you choose to use that tool will be determined by what you want to use it for: ie. news distribution, customer service, sales, branding, extending product awareness, product launches, promotion, relationship building, etc. He is also the CEO of TweetPhoto, a new photo sharing service and will discuss the value of photo sharing in customer engagement.

11:30 AM — DOMINO’S Case Study: Using Twitter, YouTube, Facebook to Drive Revenue in this Economy
Ramon De Leon (aka DPZRAMON), Operating Partner, Domino’s Pizza Chicago
As an owner of multiple Domino’s Pizza locations, DPZRamon will share how his stores are using social media platforms to THRIVE in this economy. –DPZRAMON will also discuss how social media has been a critical tool for communicating with customers during crisis situations, – we all recall the recent YouTube prank video - in addition to building brand awareness and increasing sales.
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12:00 PM — Networking Lunch

1:00 PM — PM KEYNOTE Building Passionate Communities Around Your Products
INTUIT, Christine Morrison Intuit Social Marketing Manager
Christine is a savvy brand marketer who has helped steer Intuit, one of America’s most admired companies with revenues topping $3 billion, to great success using social media to market its flagship tax software products. . What does Social Media have to do with taxes? Believe it or not, there are passionate users of TurboTax and Quicken and Christine’s keynote will outline how the company leveraged an integrated marketing and social media campaign, “FreeLoader Nation,” that included a new relationship with MySpace to build passionate communities around the products for the 2009 tax season Intuit’s hugely successful FreeLoader Nation campaign dished out access to the TurboTax Online Free Edition and other free stuff, including concerts with today’s hottest bands through MySpace Secret Shows, which boasts nearly 500,000 friends and offers members the ability to attend free performances by their favorite artists in small, intimate venues.

1:45 PM — SO CAL ACTION SPORTS NETWORK – How Online Collaboration is Helping Top Brands Capitalize on the Growing Action Sports Industry
Bryan Elliott, Chairman
Social media is more than just building brand awareness, it’s creating communities for businesses to collaborate, partner and generate cross-marketing and promotional opportunities. Learn from Bryan how members of SoCalAction Sports Network such as Boost Mobile, Best Buy and Microsoft are joining key influencers, experts and trend-setters in lifestyle marketing, Gen Y and the youth culture movement online to connect with one another and with their brand fans.

2:15 PM — VISIBLE TECHNOLOGIES – Ready to Join the Conversation Online? Tools for Reaching the Right Influencers
Blake Cahill, SVP of Marketing
Learn why companies such as DIRECTV are employing the TruCast(r) platform for social media analysis and participation in order to participate in the right conversations with the right influencers at the right time to bolster brands and grow revenue.

2:45 PM – Networking Break

3:00 PM — PANEL: Building and Managing Successful Online Communities
Moderator: Angie Swartz, Twitter Talk Radio
Lauren Kozak, SMM Manager for Britney Spears
Scott Gulbransen, SMM Manger for Intuit
Karen Sohl, Director Worldwide Corporate Marketing, Cisco Systems
Steve Patrizi, VP Sales and Marketing, LinkedIn
The emergence of social media has been happening for the last couple of years, but the importance of building communities online for brand awareness and increased revenue generation is just coming into focus. These new techniques are game-changing to every traditional discipline and strategy in marketing and public relations. This prestigious group of panelists have earned every scar they have through real world experience, and that has resulted in them becoming sharp practitioners in the largely uncharted territory of social media. This panel will explore the art of managing social communities and how this relates to media relations, branding management, employee interaction with social media, and executive, crisis, and internal communications.

4:00 PM – How to Get Started, Which Tools to Use.
Beverly Macy, Rodney Rumford
Discussion on how you can establish strategic objectives and ROI targets for successful social media campaigns. Find out how to get started in the Social Media world and move in the right direction to meet your business objectives.

4:15 PM – Expert Q&A

4:30 PM — Adjourn
Prepare to put your new knowledge into action! Your brain is going to feel very, very full.

5:30 –TWEETUP / MeetUp at Bistango’s in Irvine Sponsored by Visible Technologies, Inc.

Get Your Tickets For Gravity Summit at UC Irvine Now

SPEAKER BIOS

Beverly Macy
Seminar Co-Host

Beverly W. Macy is Managing Partner of Y&M Partners LLC, a strategic advisory company in Beverly Hills, CA. Y&M Partners offers services in business development, marketing, branding, and corporate finance. Clients have included Boeing, Qualcomm, Anthem, PacifiCare, ReachMD, and Inovus Solar. Macy spent 14 years at Xerox Corporation in global sales and marketing and began her career at Wang Laboratories in software development. She teaches Executive Marketing Courses, including Social Media and Global Branding, at UCLA and lectures at USC. She is a “biz dev diva”, a social media marketing specialist, a healthcare futurist, and a credentialed business author. Her newest course, Social Media Marketing, was launched in the Fall 2008 Semester. She is a published business writer, and speaks professionally. She has been active in community service for the past 20 years.

Rodney Rumford
Seminar Co-Host

Rodney has spent over 21 years in technology. He is a true visionary and has authored books on Social Media, Twitter, Business Blogging & Podcasting. He has been featured in The Wall Street Journal, Forbes, Fortune, Business Week, Business 2.0 and numerous Associated Press & Reuters articles. His sites have also been featured in the acclaimed “For Dummies” series of books.
Rodney has been involved with the Facebook f8 platform since its launch. He is the founder & CEO Gravitational Media, a new media agency that has helped many Fortune 100 clients as well as hundreds of small businesses. His company www.GravitationalMedia.com provides Businesses Strategy, Marketing, Ideation and Technology Consulting to help Brands Engage in Social Networks. Clients include Vivendi, Mountain Dew, Pfizer, Simon & Schuster, Seth Godin and many more. He is also the Publisher of www.FaceReviews.com which rates & reviews Facebook applications, as well as provides news and strategy insights about social media trends. He currently resides in Solana Beach, CA

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