Some examples of recently conducted operations:
Thierry Mugler (FR/US):
Creating the angel.thierrymugler.com website for the launch of its new line of colognes and to introduce its new spokesperson, Naomi Watts. Exclusive circulation of an advertising video, launch of the viral “les contes étoiles” contest, which invited Internet users to write their Mugler universe. 15 bloggers were invited to a preview of the campaign.
Guerlain (FR):
Eight bloggers were invited to enter the Guerlain universe for the launch of its latest cologne. Shipment of a jewelry box filled with the cologne and an advertising video to 20 or so European bloggers.
Nestlé / Le Parfait (Switzerland): Circulating the Le Parfait Nestlé promotional video on the video sharing platforms (2 languages: ALL/FR). Creating the www.leparfait.ch website. Sending an exclusive Buzzkit to 30 or so Swiss bloggers.
PalTalk:
Development of a customizable video application that allows users to put their friends in a clip and make them the heroes of a viral video: without even knowing it, anyone can become the next candidate for US President on www.news3online.com.
Initially, trick seeding to 50,000 people. The campaign has already reached 6 million people in only 9 weeks and was covered by Wired, The Washington Post and FoxNews: http://www.youtube.com/watch?v=TFjGm-vuSbs
Cacharel (FR):
A seeding operation involving 30 French bloggers to promote a new website and a widget (My Amor Match) for the Amor Amor perfume. Access to the www.myamor.com website as well as a seeding BuzzKit that contained Cacharel goodies and the perfume (“for men” and “for women”). The female bloggers were asked to send the perfume for men to male bloggers in order to promote an online “couple matching" application developed in order to viralize the message.
Futuroscope (France):
Creation of the microsite http://www.experience20.com based on web call-back and a campaign inviting 30 bloggers to the theme park’s new attraction “Les Animaux du Futur”.
ROXY Parfums (FR, UK, US, ES): http://www.roxyparfums.fr launch of a blog for the launch of the Californian brand’s first perfume and creation of a virtual “ROXY garden” in which teams (1 to 3 members) can cultivate a garden (using stylised and branded decoration elements) with the most beautiful garden winning a a trip to the Roxy Jam Biarritz. Conducting a seeding action with 50 female bloggers by sending out an exclusive box containing the perfum and personal care products as a sneak preview.
Passoa (Belgium):
launch of the blog http://www.tent-xperience.passoa.com with a viral game and a BuzzParadise seeding operation including sending out BuzzKits to 100 influential bloggers in Belgium. The action was completed by an offline campaign with bottles in shops sporting ruffs and referring to the website. There was also a competition on the beach: teams tried to inflate a tent identical to that on the website as quickly as possible. The winners had the possibility to enter an inflated Passoa island of 5 meters in diameter located in the sea.
Citroën (Switzerland):
www.c-crosser.ch launch of a blog (in French and German) to promote the brand’s first SUV Citroën C-Crosser and implementation of the viral game “The good reasons” that invited internet users to post a good reason in order to convince their spouse or partner to buy a Citroën C-Crosser. A BuzzParadise seeding action was conducted with 40 bloggers, plus a media plan and campaign banners, crowned by a Google Adwords campaign with LegitiName. The campaign was completed by sending out emails to 31 000 contacts in French and in German and by sending a press release in Swiss-French and German.
La Tribune de Génève and 24heures (Switzerland):
two personalizable viral video actions to promote the two Swiss journals http://www.24heures.ch/scoop/index.php?banner=1&date=vs66vs6643dr&page=43dmmn3fn52x43dl
http://www.tdg.ch/reportage/index.php?banner=1&date=L43dc2kp52xltr43d&page=fs3ns66k2kp
Sony / Launch of the latest video walkman NWA800 (France):
concept and implementation of a 360°-campaign: teasing website, projections onto house walls in Paris, guerrilla marketing with “cling rite” posters and an urban treasure hunt, influence actions and seeding with bloggers, video banner campaign and purchase of web space…: http://www.dontwalkalone.com
Warner Bros / Les Chatiments (France): creation of a viral game: http://www.leschatiments-lejeu.com, banners and seeding campaign working with influential bloggers for the launch of the film
La Tribune (France):
buzz operation via influential bloggers to promote La Tribune’s campaign (with Publicis Conseil)
http://www.latribune.fr/Dossiers/20blogs.nsf/Accueil?OpenView
Danone / Launch of the manager extranet (worldwide):
concept and production of a viral video to launch the worldwide manager extranet
BIC / Comfort 3 Advance (France): launching campaign (seeding working with 200 bloggers + media plan & campaign banners + possibility to send videos by SMS) for the new razor BIC Comfort 3 Advance on the blog http://www.3fineslames.com, featuring a viral competition, 8 viral videos and a blog (launched January 4): 480,000 posted viral banners, 200,000 viewed videos, more than 800,000 individual visitors … in only 7 weeks
Thierry Mugler (FR/US):
Creating the angel.thierrymugler.com website for the launch of its new line of colognes and to introduce its new spokesperson, Naomi Watts. Exclusive circulation of an advertising video, launch of the viral “les contes étoiles” contest, which invited Internet users to write their Mugler universe. 15 bloggers were invited to a preview of the campaign.
Guerlain (FR):
Eight bloggers were invited to enter the Guerlain universe for the launch of its latest cologne. Shipment of a jewelry box filled with the cologne and an advertising video to 20 or so European bloggers.
Nestlé / Le Parfait (Switzerland): Circulating the Le Parfait Nestlé promotional video on the video sharing platforms (2 languages: ALL/FR). Creating the www.leparfait.ch website. Sending an exclusive Buzzkit to 30 or so Swiss bloggers.
PalTalk:
Development of a customizable video application that allows users to put their friends in a clip and make them the heroes of a viral video: without even knowing it, anyone can become the next candidate for US President on www.news3online.com.
Initially, trick seeding to 50,000 people. The campaign has already reached 6 million people in only 9 weeks and was covered by Wired, The Washington Post and FoxNews: http://www.youtube.com/watch?v=TFjGm-vuSbs
Cacharel (FR):
A seeding operation involving 30 French bloggers to promote a new website and a widget (My Amor Match) for the Amor Amor perfume. Access to the www.myamor.com website as well as a seeding BuzzKit that contained Cacharel goodies and the perfume (“for men” and “for women”). The female bloggers were asked to send the perfume for men to male bloggers in order to promote an online “couple matching" application developed in order to viralize the message.
Futuroscope (France):
Creation of the microsite http://www.experience20.com based on web call-back and a campaign inviting 30 bloggers to the theme park’s new attraction “Les Animaux du Futur”.
ROXY Parfums (FR, UK, US, ES): http://www.roxyparfums.fr launch of a blog for the launch of the Californian brand’s first perfume and creation of a virtual “ROXY garden” in which teams (1 to 3 members) can cultivate a garden (using stylised and branded decoration elements) with the most beautiful garden winning a a trip to the Roxy Jam Biarritz. Conducting a seeding action with 50 female bloggers by sending out an exclusive box containing the perfum and personal care products as a sneak preview.
Passoa (Belgium):
launch of the blog http://www.tent-xperience.passoa.com with a viral game and a BuzzParadise seeding operation including sending out BuzzKits to 100 influential bloggers in Belgium. The action was completed by an offline campaign with bottles in shops sporting ruffs and referring to the website. There was also a competition on the beach: teams tried to inflate a tent identical to that on the website as quickly as possible. The winners had the possibility to enter an inflated Passoa island of 5 meters in diameter located in the sea.
Citroën (Switzerland):
www.c-crosser.ch launch of a blog (in French and German) to promote the brand’s first SUV Citroën C-Crosser and implementation of the viral game “The good reasons” that invited internet users to post a good reason in order to convince their spouse or partner to buy a Citroën C-Crosser. A BuzzParadise seeding action was conducted with 40 bloggers, plus a media plan and campaign banners, crowned by a Google Adwords campaign with LegitiName. The campaign was completed by sending out emails to 31 000 contacts in French and in German and by sending a press release in Swiss-French and German.
La Tribune de Génève and 24heures (Switzerland):
two personalizable viral video actions to promote the two Swiss journals http://www.24heures.ch/scoop/index.php?banner=1&date=vs66vs6643dr&page=43dmmn3fn52x43dl
http://www.tdg.ch/reportage/index.php?banner=1&date=L43dc2kp52xltr43d&page=fs3ns66k2kp
Sony / Launch of the latest video walkman NWA800 (France):
concept and implementation of a 360°-campaign: teasing website, projections onto house walls in Paris, guerrilla marketing with “cling rite” posters and an urban treasure hunt, influence actions and seeding with bloggers, video banner campaign and purchase of web space…: http://www.dontwalkalone.com
Warner Bros / Les Chatiments (France): creation of a viral game: http://www.leschatiments-lejeu.com, banners and seeding campaign working with influential bloggers for the launch of the film
La Tribune (France):
buzz operation via influential bloggers to promote La Tribune’s campaign (with Publicis Conseil)
http://www.latribune.fr/Dossiers/20blogs.nsf/Accueil?OpenView
Danone / Launch of the manager extranet (worldwide):
concept and production of a viral video to launch the worldwide manager extranet
BIC / Comfort 3 Advance (France): launching campaign (seeding working with 200 bloggers + media plan & campaign banners + possibility to send videos by SMS) for the new razor BIC Comfort 3 Advance on the blog http://www.3fineslames.com, featuring a viral competition, 8 viral videos and a blog (launched January 4): 480,000 posted viral banners, 200,000 viewed videos, more than 800,000 individual visitors … in only 7 weeks
Vanksen|Culture-Buzz and the online communities/mobility:
We are convinced that brands need to develop their marketing concept in order to better include consumers and to let them participate, as these have become real consum-actors. That is why our teams organise, participate in and put so much energy into numerous events gathering opinion leaders, bloggers, early adopters, media…
1 - Fannysparty:
Fanny Bouton, Vanksen mobility & new technologies consultant, monthly gathers a huge group of early adopters and fans of mobility, games consoles and PDAs (members of several forums and blogs online) for a party (sometimes up to 150-250 participants in Paris, now already in the 21st edition. The "fannysparties" attract a lot of media attention (France2, France 5, TF1, France 3, Game One…) and numerous brands such as Nokia, Sony Ericsson, Motorola, Modelabs, Toshiba, Archos, Robopolis, and Google: http://www.fannysparty.com
2 - Conferences, speeches & seminars:
We regularly hold speeches on alternative marketing at conferences or seminars for major brands:
http://www.culture-buzz.com/services/Conferences-Seminars-806.html
We are convinced that brands need to develop their marketing concept in order to better include consumers and to let them participate, as these have become real consum-actors. That is why our teams organise, participate in and put so much energy into numerous events gathering opinion leaders, bloggers, early adopters, media…
1 - Fannysparty:
Fanny Bouton, Vanksen mobility & new technologies consultant, monthly gathers a huge group of early adopters and fans of mobility, games consoles and PDAs (members of several forums and blogs online) for a party (sometimes up to 150-250 participants in Paris, now already in the 21st edition. The "fannysparties" attract a lot of media attention (France2, France 5, TF1, France 3, Game One…) and numerous brands such as Nokia, Sony Ericsson, Motorola, Modelabs, Toshiba, Archos, Robopolis, and Google: http://www.fannysparty.com
2 - Conferences, speeches & seminars:
We regularly hold speeches on alternative marketing at conferences or seminars for major brands:
http://www.culture-buzz.com/services/Conferences-Seminars-806.html
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