Don't underestimate psychology: http://www.wired.com/print/techbiz/media/magazine/16-03/mf_netflix
Loic le Meur on Social Maps; http://www.loiclemeur.com/english/2008/03/my-social-map-i.html
Whether it is realizing your Corporate Virtual Headquarters, a Public Virtual Space (like a park, a square or a monument) or any other Virtual Expression (an exhibition or a game), VIRVIE incorporates Internet trends that make business sense. Next, by embracing interactivity and allowing autonomous/natural processes and events it creates the (necessary) space - or slack - for artistic inspiration. The resulting webpresence will have genuine impact and will instill a sense of belonging in it's visitors.
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